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Target TeachingAnti-Violence/Drug Dealing



About The Program:

In-DEPTH (Innovative Drug Education and Prevention Tools for your Health) is a unique drug education, prevention, and intervention program. The program was created by a pharmacist and MBA with an extensive background in college teaching and pharmaceutical sales and marketing. In-DEPTH addresses legal and illegal drug abuse, as well as violence and drug dealing.

In-DEPTH, based on the social resistance model, delivers student-centered interactive teaching strategies, and imparts a dynamic, multidisciplinary, interactive curriculum. Incorporating sales and marketing techniques used by the pharmaceutical industry, In DEPTH builds communication skills, critical thinking, and the business understanding students need to assess the real risks and returns associated with using or dealing drugs. Using a "Trainer of Trainers" model, based on motivational theory and Deming Philosophy, In-DEPTH uses teacher training and follow-up evaluations to leave in place programs that can continue to flourish after the initial training has taken place. In-DEPTH provides a unique potential for capacity building that gives teachers, students, and schools the tools students need to reduce drug use, drug dealing, and violence long after the program has been implemented.


Highlights of the In DEPTH program include:

  • Unique teacher-training model.
  • Interdisciplinary interactive curriculum, which includes: English, Economics, Business Principles, Health, Biology, History, Political Science, Mathematics, Computer Science and the Arts.
  • Target Teaching- trains teachers to create tailored messages and activities to address specific drug use, dealing behaviors, attitudes and beliefs held by students.
  • Selling Skills -enable teachers to engage in dialogue about drug use, handle objections, and effectively "sell" the anti-drug message.
  • Risk/Benefit Analysis of Drug Abuse and Drug Trafficking.
  • "Trainer-of-Trainers Model" which provides classroom demonstration and post training follow-up. This component creates ongoing support and leads to school capacity building.
  • Stress Reduction and Smoking Cessation Models which teach participants the tools to replace negative behaviors with positive behaviors.
  • Examines the violence related to drug-use and drug-trafficking.
  • Human diseased organ presentation and gameshow by In-DEPTH trainers.
  • Spanish/English teaching materials.
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